The exponential growth of technology and increasing data generation are fundamentally transforming the way industries and individual businesses are operating. The financial services sector, by nature, is considered one of the most data-intensive sectors, representing a unique opportunity to process, analyze, and leverage the data in useful ways.
Traditionally number crunching was done by humans, and decisions were made based on inferences drawn from calculated risks and trends. However, in recent times, such functionality is usurped by computers. As a result, the market for big data technology in finance offers inordinate potential and is one of the most promising.
Source and credits: Corporate Finance Institute
Link: https://corporatefinanceinstitute.com/resources/data-science/big-data-in-finance/